{"id":2229,"date":"2022-10-10T12:58:38","date_gmt":"2022-10-10T12:58:38","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/conversations\/"},"modified":"2026-02-25T14:20:21","modified_gmt":"2026-02-25T14:20:21","password":"","slug":"conversations","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/en\/docs\/whatsapp-rules\/conversations\/","title":{"rendered":"Conversations: Costs and Usage"},"content":{"rendered":"\n

Pricing and Operation of WhatsApp Business Messages<\/h3>\n\n\n\n

The WhatsApp Business pricing model is based on a per-message charge<\/strong>, but only when using message templates (\"type\":\"template\"<\/code>).<\/p>\n\n\n\n

The principle is simple:
\ud83d\udc49 You only pay when a message template is delivered.<\/p>\n\n\n\n

\ud83d\udc49 All non-template messages (\"type\":\"text\"<\/code>, \"type\":\"image\"<\/code>, etc.) are free, but they can only be sent within an open customer service window.<\/p>\n\n\n\n

When a Charge Applies<\/h3>\n\n\n\n

A charge occurs only when:<\/p>\n\n\n\n

    \n
  • A message template is delivered<\/li>\n\n\n\n
  • The template belongs to a billable category<\/li>\n<\/ul>\n\n\n\n

    Pricing varies based on:<\/p>\n\n\n\n

      \n
    • Template category (Marketing, Utility, Authentication)<\/li>\n\n\n\n
    • The international prefix of the recipient\u2019s WhatsApp number<\/li>\n\n\n\n
    • The reference geographic area<\/li>\n<\/ul>\n\n\n\n

      Message Templates and Categories<\/h3>\n\n\n\n

      Message templates are the only type of message that can be sent outside a customer service window.
      They are divided into three categories:<\/p>\n\n\n\n

      Marketing<\/strong>
      Promotional messages, campaigns, offers, commercial communications.
      \u27a1 Always billable.<\/p>\n\n\n\n

      Utility<\/strong>
      Informational messages related to a service or order (confirmations, updates, operational notifications).
      \u27a1 Billable.<\/p>\n\n\n\n

      Authentication<\/strong>
      Messages containing OTP codes or login verifications.
      \u27a1 Billable.<\/p>\n\n\n\n

      \u26a0 It is the company\u2019s responsibility to verify the category assigned to its approved templates. Each use implies acceptance of the associated pricing.<\/p>\n\n\n\n

      Customer Service Window (CSW)<\/h3>\n\n\n\n

      When a user messages a business on WhatsApp, a Customer Service Window (CSW)<\/strong> automatically opens and remains valid for 24 hours from the last message received.<\/p>\n\n\n\n

      During this window:<\/p>\n\n\n\n

        \n
      • All non-template messages are free<\/li>\n\n\n\n
      • Messages sent by the user are never charged<\/li>\n<\/ul>\n\n\n\n

        After 24 hours from the last user message:<\/p>\n\n\n\n

          \n
        • The window closes<\/li>\n\n\n\n
        • It is no longer possible to send non-template messages<\/li>\n<\/ul>\n\n\n\n

          Summary<\/h3>\n\n\n\n
            \n
          • You only pay for delivered message templates<\/li>\n\n\n\n
          • All templates (Marketing, Utility, Authentication) are billable<\/li>\n\n\n\n
          • Non-template messages are free within the customer service window<\/li>\n\n\n\n
          • Pricing varies by category and country<\/li>\n<\/ul>\n\n\n\n

            Proper management of template categories and customer service windows is essential to control WhatsApp Business costs.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Pricing and Operation of WhatsApp Business Messages The WhatsApp Business pricing model is based on a per-message charge, but only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[38],"doc_tag":[],"class_list":["post-2229","docs","type-docs","status-publish","hentry","doc_category-whatsapp-rules"],"year_month":"2026-04","word_count":293,"total_views":"0","reactions":{"happy":"1","normal":"0","sad":"0"},"author_info":{"name":"romantic-torvalds","author_nicename":"romantic-torvalds","author_url":"https:\/\/support.spoki.com\/en\/author\/romantic-torvalds\/"},"doc_category_info":[{"term_name":"WhatsApp rules","term_url":"https:\/\/support.spoki.com\/en\/docs-category\/whatsapp-rules\/"}],"doc_tag_info":[],"yoast_head":"\nConversations: Costs and Usage - Supporto Spoki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/support.spoki.com\/en\/docs\/whatsapp-rules\/conversations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversations: Costs and Usage - 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