{"id":8219,"date":"2025-08-27T14:07:55","date_gmt":"2025-08-27T14:07:55","guid":{"rendered":"https:\/\/support.spoki.com\/?post_type=docs&#038;p=8219"},"modified":"2025-08-27T14:08:51","modified_gmt":"2025-08-27T14:08:51","password":"","slug":"practical-guide-to-creating-optimizing-and-approving-whatsapp-templates-with-spoki-and-chatgpt","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/en\/docs\/strategies\/practical-guide-to-creating-optimizing-and-approving-whatsapp-templates-with-spoki-and-chatgpt\/","title":{"rendered":"Practical Guide to Creating, Optimizing, and Approving WhatsApp Templates with Spoki and ChatGPT"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Creating and Managing WhatsApp Templates<\/strong><\/h2>\n\n\n\n<p>WhatsApp must approve messages sent to customers before they reply.<br>To increase the chances of approval and maximize the effectiveness of your communication, follow these guidelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Message Structure<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greeting + introduction: specify who you are and which company you represent (e.g., \u201cHi %%FIRST_NAME%%, this is Emanuela from Spoki\u201d).<\/li>\n\n\n\n<li>Clear and concise content: get straight to the point, avoiding long or ambiguous sentences.<\/li>\n\n\n\n<li>Call-to-Action (CTA): include a clear invitation to take action, preferably supported by buttons.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WhatsApp Approval Rules<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the same language selected in the template.<\/li>\n\n\n\n<li>Avoid grammatical and spelling mistakes.<\/li>\n\n\n\n<li>Include only complete and secure URLs (https:\/\/\u2026). Short links (<a href=\"http:\/\/bit.ly\" target=\"_blank\" rel=\"noreferrer noopener\">bit.ly<\/a>, tinyurl) and <a href=\"http:\/\/wa.me\" target=\"_blank\" rel=\"noreferrer noopener\">wa.me<\/a> links are not allowed.<\/li>\n\n\n\n<li>Respect WhatsApp Business policies:<br>no offensive content or duplicates of existing templates<\/li>\n\n\n\n<li>Do not request sensitive data (e.g., credit card, ID documents, IBAN).<br>If you sell products or services, clearly state conditions, prices, and taxes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Communication Best Practices<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalize<\/strong>: use the customer\u2019s name (%%FIRST_NAME%%) and, whenever possible, tailor content to their profile and interests.<\/li>\n\n\n\n<li><strong>Make the customer feel valued<\/strong>: emphasize that WhatsApp is a privileged channel with exclusive offers.<\/li>\n\n\n\n<li><strong>Engage:<\/strong> emojis and images make messages more appealing when used sparingly.<\/li>\n\n\n\n<li><strong>Timing<\/strong>: send messages at moments that are relevant for the customer.<\/li>\n\n\n\n<li><strong>Analyze and optimize<\/strong>: track performance data (open rates, replies) and continuously improve your messages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using ChatGPT with Spoki<\/strong><\/h2>\n\n\n\n<p>ChatGPT is a practical tool to write, refine, and speed up the creation of your messages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time-saving<\/strong>: quickly generates text.<\/li>\n\n\n\n<li><strong>Creative ideas:<\/strong> inspire campaigns and special occasions.<\/li>\n\n\n\n<li><strong>Writing support<\/strong>: helps overcome creative blocks and makes messages clearer and more sales-oriented.<\/li>\n\n\n\n<li><strong>Optimization:<\/strong> You can provide drafts for ChatGPT to rework into more effective messages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips for Use<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make specific, <strong>contextualized requests.<\/strong><\/li>\n\n\n\n<li>Ask <strong>one thing at a time.<\/strong><\/li>\n\n\n\n<li>Indicate the <strong>role<\/strong> you want ChatGPT to take (e.g., \u201cwrite like a marketer\u201d).<\/li>\n<\/ul>\n\n\n\n<p>Always remember to personalize and refine the generated text to make it more effective.<\/p>\n\n\n\n<p>By following these guidelines, your templates will have a higher chance of approval and become transparent, personalized, and effective messages for your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating and Managing WhatsApp Templates WhatsApp must approve messages sent to customers before they reply.To increase the chances of approval [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[43],"doc_tag":[],"class_list":["post-8219","docs","type-docs","status-publish","hentry","doc_category-strategies"],"year_month":"2026-04","word_count":345,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Antonella Mingolla","author_nicename":"antonella-mingolla","author_url":"https:\/\/support.spoki.com\/en\/author\/antonella-mingolla\/"},"doc_category_info":[{"term_name":"Strategies","term_url":"https:\/\/support.spoki.com\/en\/docs-category\/strategies\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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