{"id":8324,"date":"2025-08-29T08:45:46","date_gmt":"2025-08-29T08:45:46","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/"},"modified":"2025-08-29T10:59:48","modified_gmt":"2025-08-29T10:59:48","password":"","slug":"whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/","title":{"rendered":"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki"},"content":{"rendered":"\n<p><strong>The New Paradigm of Conversational Commerce <\/strong><\/p>\n\n\n\n<p> In today\u2019s hyper-connected digital world, where customers\u2019 attention spans are shorter than a goldfish\u2019s, WhatsApp emerges as the perfect channel to make a difference. With open rates reaching 98%, compared to a mere 20% for emails, WhatsApp conversations are not just message exchanges\u2014they are opportunities for sales, loyalty, and relationship building.<\/p>\n\n\n\n<p>And when you combine this with the power of Spoki\u2019s intelligent automation, WhatsApp becomes your conversational CRM, active 24\/7 and capable of multiplying performance without increasing your team\u2019s workload.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why WhatsApp Changes the Game in E-commerce<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Beyond the Abandoned Cart<\/h3>\n\n\n\n<p>85% of online carts are abandoned. With WhatsApp, you can reverse this trend thanks to automated messages that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer immediate support for technical questions<\/li>\n\n\n\n<li>Propose last-minute discounts<\/li>\n\n\n\n<li>Suggest alternatives if a product is out of stock<\/li>\n<\/ul>\n\n\n\n<p><strong>Result:<\/strong>&nbsp;Over 30% of carts recovered, with an average +25% increase in revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From Ads to Conversation<\/h3>\n\n\n\n<p>Forget static forms and landing pages that don\u2019t convert. With Meta \u2192 WhatsApp ads, every click opens a chat where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads are qualified in real time<\/li>\n\n\n\n<li>Nurturing starts from the very first conversation<\/li>\n\n\n\n<li>The funnel is drastically shortened<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Spoki: Conversational Automation That Really Makes a Difference<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Operational Goal: Automate Without Losing the Human Touch<\/h3>\n\n\n\n<p>Spoki allows you to create automated conversational flows via WhatsApp (and SMS) that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sell even while you sleep<\/li>\n\n\n\n<li>Build customer loyalty with personalized messages<\/li>\n\n\n\n<li>Lighten the team\u2019s workload while maintaining a human approach when needed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Operational Strategy: 5 Steps to Use Spoki Effectively<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Map the key moments of the Customer Journey<\/strong><br>Identify where contacting the customer truly makes a difference:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onboarding and activation<\/li>\n\n\n\n<li>Renewals and expirations<\/li>\n\n\n\n<li>Promotions and upsells<\/li>\n\n\n\n<li>Post-purchase follow-up<\/li>\n\n\n\n<li>Requests for reviews or feedback<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Automate repetitive communication<\/strong><br>For each moment, create automated messages that:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are short, clear, and with visible CTAs (book, write, buy)<\/li>\n\n\n\n<li>Use quick replies or buttons<\/li>\n\n\n\n<li>Open tickets only if the customer requests it<\/li>\n\n\n\n<li>Include progressive reminders (e.g., 15-7-1 days)<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Segment and personalize contacts<\/strong><br>Integrate Spoki with your CRM to:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use customer data (name, purchase history, deadlines)<\/li>\n\n\n\n<li>Personalize offers and messages<\/li>\n\n\n\n<li>Create automatic tasks for the team<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Monitor, test, and improve<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze response rates, sales, and escalations<\/li>\n\n\n\n<li>Run A\/B tests on messages, timing, and CTAs<\/li>\n\n\n\n<li>Optimize based on real data<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The New Paradigm of Conversational Commerce In today\u2019s hyper-connected digital world, where customers\u2019 attention spans are shorter than a goldfish\u2019s, [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[43],"doc_tag":[],"class_list":["post-8324","docs","type-docs","status-publish","hentry","doc_category-strategies"],"year_month":"2026-04","word_count":369,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Federica Turrisi","author_nicename":"federica-turrisi","author_url":"https:\/\/support.spoki.com\/en\/author\/federica-turrisi\/"},"doc_category_info":[{"term_name":"Strategies","term_url":"https:\/\/support.spoki.com\/en\/docs-category\/strategies\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki - Supporto Spoki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki - Supporto Spoki\" \/>\n<meta property=\"og:description\" content=\"The New Paradigm of Conversational Commerce In today\u2019s hyper-connected digital world, where customers\u2019 attention spans are shorter than a goldfish\u2019s, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/\" \/>\n<meta property=\"og:site_name\" content=\"Supporto Spoki\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T10:59:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/\",\"url\":\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/\",\"name\":\"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki - Supporto Spoki\",\"isPartOf\":{\"@id\":\"https:\/\/support.spoki.com\/#website\"},\"datePublished\":\"2025-08-29T08:45:46+00:00\",\"dateModified\":\"2025-08-29T10:59:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/support.spoki.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\/\/support.spoki.com\/docs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/support.spoki.com\/#website\",\"url\":\"https:\/\/support.spoki.com\/\",\"name\":\"Supporto Spoki\",\"description\":\"Documentation for Spoki use\",\"publisher\":{\"@id\":\"https:\/\/support.spoki.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/support.spoki.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/support.spoki.com\/#organization\",\"name\":\"Supporto Spoki\",\"url\":\"https:\/\/support.spoki.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/support.spoki.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/support.spoki.com\/wp-content\/uploads\/2022\/11\/Logo_Spoki-Primary_Black-01-scaled.jpg\",\"contentUrl\":\"https:\/\/support.spoki.com\/wp-content\/uploads\/2022\/11\/Logo_Spoki-Primary_Black-01-scaled.jpg\",\"width\":2560,\"height\":761,\"caption\":\"Supporto Spoki\"},\"image\":{\"@id\":\"https:\/\/support.spoki.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/spokiapp\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki - Supporto Spoki","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/","og_locale":"en_US","og_type":"article","og_title":"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki - Supporto Spoki","og_description":"The New Paradigm of Conversational Commerce In today\u2019s hyper-connected digital world, where customers\u2019 attention spans are shorter than a goldfish\u2019s, [&hellip;]","og_url":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/","og_site_name":"Supporto Spoki","article_modified_time":"2025-08-29T10:59:48+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/","url":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/","name":"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki - Supporto Spoki","isPartOf":{"@id":"https:\/\/support.spoki.com\/#website"},"datePublished":"2025-08-29T08:45:46+00:00","dateModified":"2025-08-29T10:59:48+00:00","breadcrumb":{"@id":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/support.spoki.com\/en\/docs\/strategies\/whatsapp-per-e-commerce-come-trasformare-conversazioni-in-vendite-con-spoki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/support.spoki.com\/en\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/support.spoki.com\/docs\/"},{"@type":"ListItem","position":3,"name":"WhatsApp for E-commerce: How to Turn Conversations into Sales with Spoki"}]},{"@type":"WebSite","@id":"https:\/\/support.spoki.com\/#website","url":"https:\/\/support.spoki.com\/","name":"Supporto Spoki","description":"Documentation for Spoki use","publisher":{"@id":"https:\/\/support.spoki.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/support.spoki.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/support.spoki.com\/#organization","name":"Supporto Spoki","url":"https:\/\/support.spoki.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/support.spoki.com\/#\/schema\/logo\/image\/","url":"https:\/\/support.spoki.com\/wp-content\/uploads\/2022\/11\/Logo_Spoki-Primary_Black-01-scaled.jpg","contentUrl":"https:\/\/support.spoki.com\/wp-content\/uploads\/2022\/11\/Logo_Spoki-Primary_Black-01-scaled.jpg","width":2560,"height":761,"caption":"Supporto Spoki"},"image":{"@id":"https:\/\/support.spoki.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/spokiapp\/"]}]}},"_links":{"self":[{"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/docs\/8324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/comments?post=8324"}],"version-history":[{"count":3,"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/docs\/8324\/revisions"}],"predecessor-version":[{"id":8385,"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/docs\/8324\/revisions\/8385"}],"wp:attachment":[{"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/media?parent=8324"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/doc_category?post=8324"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/support.spoki.com\/en\/wp-json\/wp\/v2\/doc_tag?post=8324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}