{"id":2217,"date":"2022-10-10T12:58:38","date_gmt":"2022-10-10T12:58:38","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/conversaciones\/"},"modified":"2026-02-25T14:21:46","modified_gmt":"2026-02-25T14:21:46","password":"","slug":"conversaciones","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/es\/docs\/normas-de-whatsapp\/conversaciones\/","title":{"rendered":"Conversaciones: Costes y Uso"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Precios y Funcionamiento de los Mensajes de WhatsApp Business<\/h3>\n\n\n\n<p>El modelo de precios de WhatsApp Business se basa en un <strong>cargo por mensaje individual<\/strong>, pero solo cuando se utilizan plantillas de mensaje (<code>\"type\":\"template\"<\/code>).<\/p>\n\n\n\n<p>El principio es simple:<br>\ud83d\udc49 Solo se paga cuando se entrega una plantilla de mensaje.<\/p>\n\n\n\n<p>\ud83d\udc49 Todos los mensajes que no son plantillas (<code>\"type\":\"text\"<\/code>, <code>\"type\":\"image\"<\/code>, etc.) son gratuitos, pero solo pueden enviarse dentro de una ventana de atenci\u00f3n al cliente abierta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cu\u00e1ndo se Aplica un Cargo<\/h3>\n\n\n\n<p>El cargo se aplica \u00fanicamente cuando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se entrega una plantilla de mensaje<\/li>\n\n\n\n<li>La plantilla pertenece a una categor\u00eda sujeta a facturaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>Las tarifas var\u00edan seg\u00fan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Categor\u00eda de la plantilla (Marketing, Utility, Autenticaci\u00f3n)<\/li>\n\n\n\n<li>El prefijo internacional del n\u00famero de WhatsApp del destinatario<\/li>\n\n\n\n<li>El \u00e1rea geogr\u00e1fica correspondiente<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Plantillas de Mensaje y Categor\u00edas<\/h3>\n\n\n\n<p>Las plantillas de mensaje son el \u00fanico tipo de mensaje que puede enviarse fuera de una ventana de atenci\u00f3n al cliente.<br>Se dividen en tres categor\u00edas:<\/p>\n\n\n\n<p><strong>Marketing<\/strong><br>Mensajes promocionales, campa\u00f1as, ofertas, comunicaciones comerciales.<br>\u27a1 Siempre sujetos a pago.<\/p>\n\n\n\n<p><strong>Utility<\/strong><br>Mensajes informativos relacionados con un servicio o pedido (confirmaciones, actualizaciones, notificaciones operativas).<br>\u27a1 Sujetos a pago.<\/p>\n\n\n\n<p><strong>Autenticaci\u00f3n<\/strong><br>Mensajes que contienen c\u00f3digos OTP o verificaciones de acceso.<br>\u27a1 Sujetos a pago.<\/p>\n\n\n\n<p>\u26a0 Es responsabilidad de la empresa verificar la categor\u00eda asignada a sus plantillas aprobadas. Cada uso implica la aceptaci\u00f3n de la tarifa asociada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ventana de Atenci\u00f3n al Cliente (CSW)<\/h3>\n\n\n\n<p>Cuando un usuario escribe a una empresa en WhatsApp, se abre autom\u00e1ticamente una <strong>Ventana de Atenci\u00f3n al Cliente (Customer Service Window \u2013 CSW)<\/strong> v\u00e1lida durante 24 horas desde el \u00faltimo mensaje recibido.<\/p>\n\n\n\n<p>Durante esta ventana:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todos los mensajes que no son plantillas son gratuitos<\/li>\n\n\n\n<li>Los mensajes enviados por el usuario nunca generan cargos<\/li>\n<\/ul>\n\n\n\n<p>Despu\u00e9s de 24 horas desde el \u00faltimo mensaje del usuario:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La ventana se cierra<\/li>\n\n\n\n<li>Ya no es posible enviar mensajes que no sean plantillas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Resumen<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solo se paga por las plantillas de mensaje entregadas<\/li>\n\n\n\n<li>Todas las plantillas (Marketing, Utility, Autenticaci\u00f3n) est\u00e1n sujetas a facturaci\u00f3n<\/li>\n\n\n\n<li>Los mensajes no plantilla son gratuitos dentro de la ventana de atenci\u00f3n al cliente<\/li>\n\n\n\n<li>Las tarifas var\u00edan seg\u00fan la categor\u00eda y el pa\u00eds<\/li>\n<\/ul>\n\n\n\n<p>La correcta gesti\u00f3n de las categor\u00edas de plantillas y de las ventanas de atenci\u00f3n es fundamental para controlar los costos en WhatsApp Business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precios y Funcionamiento de los Mensajes de WhatsApp Business El modelo de precios de WhatsApp Business se basa en un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[40],"doc_tag":[],"class_list":["post-2217","docs","type-docs","status-publish","hentry","doc_category-normas-de-whatsapp"],"year_month":"2026-06","word_count":395,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"romantic-torvalds","author_nicename":"romantic-torvalds","author_url":"https:\/\/support.spoki.com\/es\/author\/romantic-torvalds\/"},"doc_category_info":[{"term_name":"Normas de WhatsApp","term_url":"https:\/\/support.spoki.com\/es\/docs-category\/normas-de-whatsapp\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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