{"id":4416,"date":"2024-07-10T14:52:30","date_gmt":"2024-07-10T14:52:30","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/como-rastrear-los-clics-en-los-enlaces-de-los-mensajes-de-plantilla-utm\/"},"modified":"2025-08-25T15:10:51","modified_gmt":"2025-08-25T15:10:51","password":"","slug":"como-rastrear-los-clics-en-los-enlaces-de-los-mensajes-de-plantilla-utm","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/es\/docs\/como\/como-rastrear-los-clics-en-los-enlaces-de-los-mensajes-de-plantilla-utm\/","title":{"rendered":"C\u00d3MO RASTREAR LOS CLICS EN LOS ENLACES DE LOS MENSAJES DE PLANTILLA: UTM"},"content":{"rendered":"\n
<\/p>\n\n\n\n
Los par\u00e1metros UTM son herramientas indispensables para cualquiera que desee medir la efectividad de sus campa\u00f1as de marketing digital. Al integrarlos en tus URL, puedes obtener datos valiosos que te permitir\u00e1n optimizar tus estrategias.<\/p>\n\n\n\n
Para crear un UTM en Spoki, es necesario crear una Plantilla con el bot\u00f3n en formato Enlace:<\/p>\n\n\n\n
\n
Ve a Plantilla<\/li>\n\n\n\n
Crea nueva<\/li>\n\n\n\n
Agrega botones de tipo Enlace en la parte inferior.<\/li>\n<\/ol>\n\n\n\n
El enlace puede ser Est\u00e1tico, con una URL que apunta a una p\u00e1gina web espec\u00edfica cuyo contenido no cambia seg\u00fan los par\u00e1metros o variables:<\/p>\n\n\n\n<\/figure>\n\n\n\n
o Din\u00e1mico, que apunta a una p\u00e1gina web compuesta de un dominio fijo y un campo din\u00e1mico que se concatenar\u00e1 al final de la URL:<\/p>\n\n\n\n<\/figure>\n\n\n\n
En este caso, Spoki a\u00f1adir\u00e1 autom\u00e1ticamente \u00abutm_source=spoki\u00bb como par\u00e1metro en el momento del env\u00edo.<\/strong><\/p>\n\n\n\n
Las ventajas de utilizar los par\u00e1metros UTM incluyen una medici\u00f3n precisa, proporcionando datos precisos sobre c\u00f3mo y d\u00f3nde los usuarios encuentran tu contenido, la optimizaci\u00f3n de campa\u00f1as identificando las m\u00e1s efectivas y permiti\u00e9ndote enfocar los recursos en las estrategias ganadoras, y un an\u00e1lisis detallado que te permite examinar el comportamiento de los usuarios provenientes de diferentes fuentes y canales.<\/p>\n","protected":false},"excerpt":{"rendered":"
Los par\u00e1metros UTM son herramientas indispensables para cualquiera que desee medir la efectividad de sus campa\u00f1as de marketing digital. Al […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[46],"doc_tag":[],"class_list":["post-4416","docs","type-docs","status-publish","hentry","doc_category-como"],"year_month":"2026-04","word_count":214,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Antonella Mingolla","author_nicename":"antonella-mingolla","author_url":"https:\/\/support.spoki.com\/es\/author\/antonella-mingolla\/"},"doc_category_info":[{"term_name":"C\u00f3mo","term_url":"https:\/\/support.spoki.com\/es\/docs-category\/como\/"}],"doc_tag_info":[],"yoast_head":"\n
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![\"\"](\"https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/Screenshot-2025-08-25-alle-17.05.47-2.png\")
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