{"id":8216,"date":"2025-08-27T13:50:39","date_gmt":"2025-08-27T13:50:39","guid":{"rendered":"https:\/\/support.spoki.com\/?post_type=docs&#038;p=8216"},"modified":"2025-08-27T13:52:40","modified_gmt":"2025-08-27T13:52:40","password":"","slug":"guia-practica-para-crear-optimizar-y-aprobar-plantillas-de-whatsapp-con-spoki-y-chatgpt","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/es\/docs\/estrategias\/guia-practica-para-crear-optimizar-y-aprobar-plantillas-de-whatsapp-con-spoki-y-chatgpt\/","title":{"rendered":"Gu\u00eda pr\u00e1ctica para crear, optimizar y aprobar plantillas de WhatsApp con Spoki y ChatGPT"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Creaci\u00f3n y gesti\u00f3n de plantillas de WhatsApp\u00a0<\/strong><\/h2>\n\n\n\n<p>Los mensajes enviados a los clientes antes de que respondan deben ser aprobados por WhatsApp. Para aumentar las posibilidades de aprobaci\u00f3n y maximizar la eficacia de la comunicaci\u00f3n, sigue estas indicaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Estructura del mensaje<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saludo + presentaci\u00f3n<\/strong>: especifica qui\u00e9n eres y de qu\u00e9 empresa escribes (ej. \u201cHola %%FIRST_NAME%%, soy Emanuela de Spoki\u201d).<br><\/li>\n\n\n\n<li><strong>Contenido claro y conciso<\/strong>: ve directo al punto, evitando frases demasiado largas o ambiguas.<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Call-to-Action (CTA)<\/strong>: incluye una invitaci\u00f3n expl\u00edcita a la acci\u00f3n, mejor si est\u00e1 apoyada por botones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Normas de aprobaci\u00f3n de WhatsApp<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliza un lenguaje coherente con el seleccionado en la plantilla.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usa un idioma coherente con el seleccionado en la plantilla.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evita errores gramaticales u ortogr\u00e1ficos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inserta solo URLs completas y seguras (https:\/\/\u2026). Prohibidos los short links (bit.ly, tinyurl) y enlaces a <a href=\"http:\/\/wa.me\">wa.me<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Respeta las pol\u00edticas de WhatsApp Business<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nada de contenidos ofensivos ni duplicados de plantillas ya existentes;<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No solicites datos sensibles (tarjeta de cr\u00e9dito, documentos, IBAN, etc.);<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si vendes bienes o servicios, indica claramente condiciones, precios e impuestos.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mejores pr\u00e1cticas de comunicaci\u00f3n<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personaliza<\/strong>: usa el nombre del cliente (%%FIRST_NAME%%) y, si es posible, adapta los contenidos seg\u00fan su perfil e intereses.<br><\/li>\n\n\n\n<li><strong>Haz sentir especial al cliente<\/strong>: comunica que WhatsApp es un canal privilegiado con ofertas exclusivas.<br><\/li>\n\n\n\n<li><strong>Involucra<\/strong>: los emojis e im\u00e1genes hacen los mensajes m\u00e1s atractivos, siempre que se usen con moderaci\u00f3n.<br><\/li>\n\n\n\n<li><strong>Sincronizaci\u00f3n: <\/strong>env\u00eda los mensajes en momentos relevantes para el cliente.<br><\/li>\n\n\n\n<li><strong>Analiza y optimiza: <\/strong>supervisa los datos (aperturas, respuestas) y mejora los mensajes con el tiempo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Uso de ChatGPT para Spoki<\/strong><\/h2>\n\n\n\n<p>ChatGPT es una herramienta pr\u00e1ctica para escribir, mejorar y acelerar la creaci\u00f3n de mensajes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahorro de tiempo<\/strong>: genera textos r\u00e1pidamente.<br><\/li>\n\n\n\n<li><strong>Ideas creativas<\/strong>: proporciona ideas para campa\u00f1as y eventos especiales.<br><\/li>\n\n\n\n<li><strong>Ayuda para escribir: <\/strong>ayuda a superar los bloqueos creativos y a hacer que los mensajes sean m\u00e1s claros y orientados a la venta<br><\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n<\/strong>: puedes darle borradores para que los reelabore y los haga m\u00e1s eficaces.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consejos de uso<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formula solicitudes espec\u00edficas y con contexto.<br><\/li>\n\n\n\n<li>Pide una cosa cada vez.<\/li>\n\n\n\n<li>Indica a ChatGPT el papel con el que quieres que escriba (por ejemplo, \u00abescribe como un comercial\u00bb).<br><\/li>\n\n\n\n<li>Recuerda personalizar y afinar siempre los textos generados.<\/li>\n<\/ul>\n\n\n\n<p>Si sigues estas indicaciones, tus plantillas tendr\u00e1n m\u00e1s probabilidades de ser aprobadas y se convertir\u00e1n en mensajes claros, personalizados y eficaces para tus clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creaci\u00f3n y gesti\u00f3n de plantillas de WhatsApp\u00a0 Los mensajes enviados a los clientes antes de que respondan deben ser aprobados [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[44,11],"doc_tag":[],"class_list":["post-8216","docs","type-docs","status-publish","hentry","doc_category-estrategias","doc_category-strategie"],"year_month":"2026-06","word_count":419,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Antonella Mingolla","author_nicename":"antonella-mingolla","author_url":"https:\/\/support.spoki.com\/es\/author\/antonella-mingolla\/"},"doc_category_info":[{"term_name":"Estrategias","term_url":"https:\/\/support.spoki.com\/es\/docs-category\/estrategias\/"},{"term_name":"Strategie","term_url":"https:\/\/support.spoki.com\/docs-category\/strategie\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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