{"id":8296,"date":"2025-08-27T12:53:19","date_gmt":"2025-08-27T12:53:19","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/guida-pratica-per-creare-ottimizzare-e-approvare-template-whatsapp-con-spoki-e-chatgpt\/"},"modified":"2025-08-29T08:04:41","modified_gmt":"2025-08-29T08:04:41","password":"","slug":"guida-pratica-per-creare-ottimizzare-e-approvare-template-whatsapp-con-spoki-e-chatgpt","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/es\/docs\/estrategias\/guida-pratica-per-creare-ottimizzare-e-approvare-template-whatsapp-con-spoki-e-chatgpt\/","title":{"rendered":"Gu\u00eda Pr\u00e1ctica para Crear, Optimizar y Aprobar Templates de WhatsApp con Spoki y ChatGPT"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Creaci\u00f3n y Gesti\u00f3n de Templates de WhatsApp<\/h2>\n\n\n\n<p>Los mensajes enviados a los clientes antes de que respondan deben ser aprobados por WhatsApp. Para aumentar las probabilidades de aprobaci\u00f3n y maximizar la efectividad de la comunicaci\u00f3n, sigue estas pautas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estructura del Mensaje<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saludo + Presentaci\u00f3n:<\/strong>\u00a0Especifica qui\u00e9n eres y de qu\u00e9 empresa escribes (por ejemplo: \u201cHola %%FIRST_NAME%%, soy Emanuela de Spoki\u201d).<\/li>\n\n\n\n<li><strong>Contenido Claro y Conciso:<\/strong>\u00a0Ve directo al punto, sin frases largas o ambiguas.<\/li>\n\n\n\n<li><strong>Llamada a la Acci\u00f3n (CTA):<\/strong>\u00a0Incluye una invitaci\u00f3n expl\u00edcita a la acci\u00f3n, preferiblemente con botones.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Reglas de Aprobaci\u00f3n de WhatsApp<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usa un lenguaje coherente con el seleccionado en el template.<\/li>\n\n\n\n<li>Evita errores gramaticales u ortogr\u00e1ficos.<\/li>\n\n\n\n<li>Incluye \u00fanicamente URLs completas y seguras (https:\/\/\u2026). No se permiten enlaces cortos (bit.ly, tinyurl) ni enlaces a wa.me.<\/li>\n\n\n\n<li>Cumple con las pol\u00edticas de WhatsApp Business:\n<ul class=\"wp-block-list\">\n<li>No contenidos ofensivos ni duplicados de templates existentes<\/li>\n\n\n\n<li>No solicitar datos sensibles (tarjeta de cr\u00e9dito, documentos, IBAN, etc.)<\/li>\n\n\n\n<li>Si vendes bienes o servicios, indica claramente condiciones, precios e impuestos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Buenas Pr\u00e1cticas de Comunicaci\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personaliza:<\/strong>\u00a0Usa el nombre del cliente (%%FIRST_NAME%%) y, si es posible, adapta el contenido seg\u00fan su perfil e intereses.<\/li>\n\n\n\n<li><strong>Haz que el cliente se sienta especial:<\/strong>\u00a0Comunica que WhatsApp es un canal privilegiado con ofertas exclusivas.<\/li>\n\n\n\n<li><strong>Involucra:<\/strong>\u00a0Emojis e im\u00e1genes pueden hacer los mensajes m\u00e1s atractivos si se usan con moderaci\u00f3n.<\/li>\n\n\n\n<li><strong>Tiempo:<\/strong>\u00a0Env\u00eda los mensajes en momentos relevantes para el cliente.<\/li>\n\n\n\n<li><strong>Analiza y Optimiza:<\/strong>\u00a0Monitorea los datos (aperturas, respuestas) y mejora los mensajes con el tiempo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Uso de ChatGPT para Spoki<\/h2>\n\n\n\n<p>ChatGPT es una herramienta pr\u00e1ctica para escribir, mejorar y acelerar la creaci\u00f3n de mensajes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahorro de tiempo:<\/strong>\u00a0Genera textos r\u00e1pidamente<\/li>\n\n\n\n<li><strong>Ideas creativas:<\/strong>\u00a0Ofrece inspiraci\u00f3n para campa\u00f1as y fechas especiales<\/li>\n\n\n\n<li><strong>Apoyo en la escritura:<\/strong>\u00a0Ayuda a superar bloqueos creativos y a hacer los mensajes m\u00e1s claros y orientados a la venta<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n:<\/strong>\u00a0Puedes darle borradores para reescribirlos y hacerlos m\u00e1s efectivos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consejos de Uso<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formula solicitudes espec\u00edficas y contextualizadas.<\/li>\n\n\n\n<li>Pide una cosa a la vez.<\/li>\n\n\n\n<li>Indica a ChatGPT el rol con el que quieres que escriba (por ejemplo: \u201cescribe como un marketer\u201d).<\/li>\n\n\n\n<li>Recuerda personalizar y pulir siempre los textos generados.<\/li>\n<\/ul>\n\n\n\n<p>Siguiendo estas pautas, tus templates tendr\u00e1n m\u00e1s probabilidades de ser aprobados y se convertir\u00e1n en mensajes claros, personalizados y efectivos para tus clientes.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creaci\u00f3n y Gesti\u00f3n de Templates de WhatsApp Los mensajes enviados a los clientes antes de que respondan deben ser aprobados [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[44],"doc_tag":[],"class_list":["post-8296","docs","type-docs","status-publish","hentry","doc_category-estrategias"],"year_month":"2026-04","word_count":405,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Antonella Mingolla","author_nicename":"antonella-mingolla","author_url":"https:\/\/support.spoki.com\/es\/author\/antonella-mingolla\/"},"doc_category_info":[{"term_name":"Estrategias","term_url":"https:\/\/support.spoki.com\/es\/docs-category\/estrategias\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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