{"id":9206,"date":"2025-01-30T09:52:16","date_gmt":"2025-01-30T09:52:16","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/accettazione-marketing-su-spoki-guida-operativa\/"},"modified":"2025-11-18T08:18:11","modified_gmt":"2025-11-18T08:18:11","password":"","slug":"accettazione-marketing-su-spoki-guida-operativa","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/es\/docs\/como\/accettazione-marketing-su-spoki-guida-operativa\/","title":{"rendered":"Aceptaci\u00f3n del marketing en Spoki: gu\u00eda operativa"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona la aceptaci\u00f3n del marketing?<\/h3>\n\n\n\n<p>En todas las cuentas de Spoki es posible seleccionar para las plantillas de tipo marketing la aceptaci\u00f3n de marketing al final del mensaje. Esta funci\u00f3n permite gestionar de forma eficaz el consentimiento de los clientes para recibir comunicaciones promocionales.<\/p>\n\n\n\n<p>Al seleccionar una plantilla de tipo marketing, se mostrar\u00e1 autom\u00e1ticamente y por defecto el bot\u00f3n \u00ab<strong>Darse de baja<\/strong>\u00bb. Si el cliente hace clic en este bot\u00f3n, significa que no da su consentimiento para recibir futuras comunicaciones de car\u00e1cter promocional y\/o de marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2032\" height=\"1033\" src=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.50.32.png\" alt=\"\" class=\"wp-image-9191\" srcset=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.50.32.png 2032w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.50.32-300x153.png 300w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.50.32-1024x521.png 1024w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.50.32-768x390.png 768w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.50.32-1536x781.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Efectos de la baja<\/h3>\n\n\n\n<p>Una vez que un cliente ha decidido no aceptar comunicaciones de marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No recibir\u00e1 m\u00e1s mensajes promocionales.<\/li>\n\n\n\n<li>Seguir\u00e1 recibiendo comunicaciones de servicio, como Open Template, Utility u OTP, que no se consideran marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Diferencia entre la no aceptaci\u00f3n del marketing y la baja total<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No aceptaci\u00f3n de marketing: El cliente no recibir\u00e1 comunicaciones promocionales. Por ejemplo, en una campa\u00f1a enviada a un grupo de clientes, el mensaje solo se enviar\u00e1 a aquellos que hayan dado su consentimiento para aceptar el marketing.<\/li>\n\n\n\n<li>Baja total: El contacto se bloquea por completo y no recibir\u00e1 ninguna comunicaci\u00f3n, ni de marketing, ni de utilidad, ni OTP.<br>Nota: Si la plantilla se env\u00eda manualmente en el chat individual del contacto, se enviar\u00e1 igualmente.<br><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Automatizaci\u00f3n y gesti\u00f3n del estado<\/h3>\n\n\n\n<p>Todas las cuentas de Spoki tendr\u00e1n esta automatizaci\u00f3n ya configurada. En el momento en que el cliente haga clic en \u00ab<strong>No acepto<\/strong>\u00bb dentro de una plantilla de marketing, el estado de aceptaci\u00f3n de marketing cambiar\u00e1 autom\u00e1ticamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De <strong>nulo a dado de baja<\/strong> (si el cliente niega su consentimiento).<\/li>\n\n\n\n<li>De <strong>nulo a aceptado<\/strong> (si el cliente confirma su consentimiento).<\/li>\n\n\n\n<li>De <strong>aceptado a dado de baja <\/strong>y viceversa.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"79\" src=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.54.13.png\" alt=\"\" class=\"wp-image-9196\" srcset=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.54.13.png 832w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.54.13-300x28.png 300w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.54.13-768x73.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Uso del campo<\/h3>\n\n\n\n<p>El campo relativo a la aceptaci\u00f3n de marketing se puede utilizar en todas las automatizaciones, por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3n de l\u00f3gicas estad\u00edsticas sobre las tasas de aceptaci\u00f3n y baja.<\/li>\n\n\n\n<li>Automatizaciones basadas en el estado del cliente para diversificar las comunicaciones.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"766\" height=\"166\" src=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.55.57.png\" alt=\"\" class=\"wp-image-9200\" srcset=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.55.57.png 766w, https:\/\/support.spoki.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-10-15-alle-12.55.57-300x65.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p>Recomendamos dejar al usuario la posibilidad de darse de baja de las comunicaciones promocionales en cualquier momento, evitando as\u00ed ser bloqueado a trav\u00e9s de WhatsApp y, en consecuencia, el <a href=\"https:\/\/support.spoki.com\/es\/docs\/normas-de-whatsapp\/normas-para-evitar-un-bloqueo-de-whatsapp\/\">banneo.<\/a><\/p>\n\n\n\n<p>Esta funci\u00f3n permite una gesti\u00f3n avanzada de las comunicaciones y una mayor personalizaci\u00f3n de la experiencia del cliente en Spoki.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo funciona la aceptaci\u00f3n del marketing? En todas las cuentas de Spoki es posible seleccionar para las plantillas de tipo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[46],"doc_tag":[],"class_list":["post-9206","docs","type-docs","status-publish","hentry","doc_category-como"],"year_month":"2026-06","word_count":402,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Daniela Pascale","author_nicename":"danielapascale","author_url":"https:\/\/support.spoki.com\/es\/author\/danielapascale\/"},"doc_category_info":[{"term_name":"C\u00f3mo","term_url":"https:\/\/support.spoki.com\/es\/docs-category\/como\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aceptaci\u00f3n del marketing en Spoki: gu\u00eda operativa - Supporto Spoki<\/title>\n<meta name=\"description\" content=\"\u00e8 possibile selezionare per i template di tipo marketing l&#039;opzione di iscrivere o disiscrivere un contatto dalla lista marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/support.spoki.com\/es\/docs\/como\/accettazione-marketing-su-spoki-guida-operativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aceptaci\u00f3n del marketing en Spoki: gu\u00eda operativa - 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