{"id":4418,"date":"2024-07-10T14:52:30","date_gmt":"2024-07-10T14:52:30","guid":{"rendered":"https:\/\/support.spoki.com\/docs\/uncategorized\/como-rastrear-os-cliques-nos-links-das-mensagens-de-modelo-utm\/"},"modified":"2024-07-10T15:58:37","modified_gmt":"2024-07-10T15:58:37","password":"","slug":"como-rastrear-os-cliques-nos-links-das-mensagens-de-modelo-utm","status":"publish","type":"docs","link":"https:\/\/support.spoki.com\/pt-br\/docs\/como-fazer\/como-rastrear-os-cliques-nos-links-das-mensagens-de-modelo-utm\/","title":{"rendered":"COMO RASTREAR OS CLIQUES NOS LINKS DAS MENSAGENS DE MODELO: UTM"},"content":{"rendered":"\n<p><\/p>\n\n<p>Os par\u00e2metros UTM s\u00e3o ferramentas indispens\u00e1veis para quem deseja medir a efic\u00e1cia de suas campanhas de marketing digital. Integrando-os em seus URLs, voc\u00ea pode obter dados valiosos que permitir\u00e3o otimizar suas estrat\u00e9gias.<\/p>\n\n<p>Para criar um UTM no Spoki, \u00e9 necess\u00e1rio criar um Modelo com o bot\u00e3o no formato Link:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>V\u00e1 para Modelo<\/li>\n\n\n\n<li>Crie novo<\/li>\n\n\n\n<li>Na parte inferior, adicione bot\u00f5es do tipo Link.<\/li>\n<\/ol>\n\n<p>O link pode ser Est\u00e1tico, com uma URL que aponta para uma p\u00e1gina web espec\u00edfica cujo conte\u00fado n\u00e3o muda com base em par\u00e2metros ou vari\u00e1veis:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"873\" height=\"367\" src=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-statico.png\" alt=\"\" class=\"wp-image-4390\" srcset=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-statico.png 873w, https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-statico-300x126.png 300w, https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-statico-768x323.png 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n<p>ou Din\u00e2mico, que aponta para uma p\u00e1gina web composta por um dom\u00ednio fixo e um campo din\u00e2mico que ser\u00e1 concatenado ao final do URL:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"863\" height=\"386\" src=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-dinamico-2.png\" alt=\"\" class=\"wp-image-4406\" srcset=\"https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-dinamico-2.png 863w, https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-dinamico-2-300x134.png 300w, https:\/\/support.spoki.com\/wp-content\/uploads\/2024\/07\/utm-dinamico-2-768x344.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/figure>\n\n<p><strong>Neste caso, o Spoki adicionar\u00e1 automaticamente &#8220;utm_source=spoki&#8221; como par\u00e2metro no momento do envio.<\/strong><\/p>\n\n<p>As vantagens de usar os par\u00e2metros UTM incluem medi\u00e7\u00e3o precisa, fornecendo dados precisos sobre como e onde os usu\u00e1rios encontram seu conte\u00fado, a otimiza\u00e7\u00e3o das campanhas identificando as mais eficazes e permitindo que voc\u00ea concentre recursos nas estrat\u00e9gias vencedoras, e uma an\u00e1lise detalhada que permite examinar o comportamento dos usu\u00e1rios provenientes de diferentes fontes e canais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os par\u00e2metros UTM s\u00e3o ferramentas indispens\u00e1veis para quem deseja medir a efic\u00e1cia de suas campanhas de marketing digital. Integrando-os em [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[56],"doc_tag":[],"class_list":["post-4418","docs","type-docs","status-publish","hentry","doc_category-como-fazer"],"year_month":"2026-04","word_count":210,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Antonella Mingolla","author_nicename":"antonella-mingolla","author_url":"https:\/\/support.spoki.com\/pt-br\/author\/antonella-mingolla\/"},"doc_category_info":[{"term_name":"Como Fazer","term_url":"https:\/\/support.spoki.com\/pt-br\/docs-category\/como-fazer\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COMO RASTREAR OS CLIQUES NOS LINKS DAS MENSAGENS DE MODELO: UTM - Supporto Spoki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/support.spoki.com\/docs\/how-to\/come-tracciare-i-click-sui-link-dei-messaggi-template-utm\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMO RASTREAR OS CLIQUES NOS LINKS DAS MENSAGENS DE MODELO: UTM - Supporto Spoki\" \/>\n<meta property=\"og:description\" content=\"Os par\u00e2metros UTM s\u00e3o ferramentas indispens\u00e1veis para quem deseja medir a efic\u00e1cia de suas campanhas de marketing digital. 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