Creating and Managing WhatsApp Templates #
WhatsApp must approve messages sent to customers before they reply.
To increase the chances of approval and maximize the effectiveness of your communication, follow these guidelines.
Message Structure #
- Greeting + introduction: specify who you are and which company you represent (e.g., “Hi %%FIRST_NAME%%, this is Emanuela from Spoki”).
- Clear and concise content: get straight to the point, avoiding long or ambiguous sentences.
- Call-to-Action (CTA): include a clear invitation to take action, preferably supported by buttons.
WhatsApp Approval Rules #
- Use the same language selected in the template.
- Avoid grammatical and spelling mistakes.
- Include only complete and secure URLs (https://…). Short links (bit.ly, tinyurl) and wa.me links are not allowed.
- Respect WhatsApp Business policies:
no offensive content or duplicates of existing templates - Do not request sensitive data (e.g., credit card, ID documents, IBAN).
If you sell products or services, clearly state conditions, prices, and taxes
Communication Best Practices #
- Personalize: use the customer’s name (%%FIRST_NAME%%) and, whenever possible, tailor content to their profile and interests.
- Make the customer feel valued: emphasize that WhatsApp is a privileged channel with exclusive offers.
- Engage: emojis and images make messages more appealing when used sparingly.
- Timing: send messages at moments that are relevant for the customer.
- Analyze and optimize: track performance data (open rates, replies) and continuously improve your messages.
Using ChatGPT with Spoki #
ChatGPT is a practical tool to write, refine, and speed up the creation of your messages:
- Time-saving: quickly generates text.
- Creative ideas: inspire campaigns and special occasions.
- Writing support: helps overcome creative blocks and makes messages clearer and more sales-oriented.
- Optimization: You can provide drafts for ChatGPT to rework into more effective messages.
Tips for Use #
- Make specific, contextualized requests.
- Ask one thing at a time.
- Indicate the role you want ChatGPT to take (e.g., “write like a marketer”).
Always remember to personalize and refine the generated text to make it more effective.
By following these guidelines, your templates will have a higher chance of approval and become transparent, personalized, and effective messages for your customers.
