Creating and Managing WhatsApp Templates
WhatsApp must approve messages sent to customers before they are responded to. To increase the chances of approval and maximize communication effectiveness, follow these guidelines.
Message Structure
- Greeting + Introduction: Specify who you are and which company you represent (e.g., “Hi %%FIRST_NAME%%, this is Emanuela from Spoki”).
- Clear and Concise Content: Get straight to the point without overly long or ambiguous sentences.
- Call-to-Action (CTA): Include an explicit invitation to act, preferably supported by buttons.
WhatsApp Approval Rules
- Use language consistent with the one selected in the template.
- Avoid grammatical or spelling errors.
- Include only complete and secure URLs (https://…). Short links (bit.ly, tinyurl) and wa.me links are not allowed.
- Comply with WhatsApp Business policies:
- No offensive content or duplicates of existing templates
- Do not request sensitive data (such as credit card numbers, documents, or IBANs).
- If selling goods or services, clearly indicate terms, prices, and taxes
Communication Best Practices
- Personalize: Use the customer’s name (%%FIRST_NAME%%) and, if possible, tailor content to their profile and interests.
- Make the customer feel special: Emphasize that WhatsApp is a privileged channel with exclusive offers.
- Engage: Emojis and images can make messages more appealing when used in moderation.
- Timing: Send messages at relevant moments for the customer.
- Analyze and Optimize: Monitor data (opens, responses) and improve messages over time.
Using ChatGPT for Spoki
ChatGPT is a practical tool to write, improve, and speed up message creation:
- Time-saving: Generates texts quickly
- Creative ideas: Inspires campaigns and special occasions
- Writing support: Helps overcome creative blocks and make messages more straightforward and sales-oriented
- Optimization: You can provide drafts for reworking to make them more effective
Tips for Use
- Make requests specific and contextualized.
- Ask one thing at a time.
- Specify the role you want ChatGPT to adopt (e.g., “write as a marketer”).
- Constantly personalize and refine the generated texts.
Following these guidelines, your templates will have a higher chance of approval and become transparent, personalized, and effective messages for your customers.
