…And Why They Work Best on WhatsApp #
1. Opt-in Message #
WhatsApp is a direct and personal channel: sending an opt-in message immediately allows you to obtain the customer’s consent, build trust, and create an active contact list that complies with Meta’s policies. This ensures all future communications are more effective.
2. Promotional Message #
Promotional messages on WhatsApp achieve an open rate of up to 98%, compared to an average of 20% for email. Customers perceive the communication as personal and prioritized. Additionally, call-to-action buttons make the experience more interactive and conversion-focused.
3. Abandoned Cart #
A customer receiving a WhatsApp message feels supported, recognized, and valued. This channel can help recover up to 30% of abandoned carts through timely notifications, dynamic messages, and discount codes.
4. Order Confirmation/Tracking Reminder #
Sending a confirmation or tracking message via WhatsApp provides customers with a sense of security and control, while also reducing support inquiries. The tone is friendly yet professional, and the information is immediately accessible.
5. Welcome from Facebook Form #
Integration between Facebook and WhatsApp allows automatic collection of qualified leads. Welcoming new users on WhatsApp establishes a personal dialogue right away, increasing engagement and conversion.
6. Appointment Reminder #
WhatsApp enables quick and personalized interactions: sending an appointment reminder through this channel prevents forgetfulness, improves punctuality, and drastically reduces no-shows thanks to confirmation or rescheduling buttons.
