The New Paradigm of Conversational Commerce
In today’s hyper-connected digital world, where customers’ attention spans are shorter than a goldfish’s, WhatsApp emerges as the perfect channel to make a difference. With open rates reaching 98%, compared to a mere 20% for emails, WhatsApp conversations are not just message exchanges—they are opportunities for sales, loyalty, and relationship building.
And when you combine this with the power of Spoki’s intelligent automation, WhatsApp becomes your conversational CRM, active 24/7 and capable of multiplying performance without increasing your team’s workload.
Why WhatsApp Changes the Game in E-commerce #
Beyond the Abandoned Cart #
85% of online carts are abandoned. With WhatsApp, you can reverse this trend thanks to automated messages that:
- Offer immediate support for technical questions
- Propose last-minute discounts
- Suggest alternatives if a product is out of stock
Result: Over 30% of carts recovered, with an average +25% increase in revenue.
From Ads to Conversation #
Forget static forms and landing pages that don’t convert. With Meta → WhatsApp ads, every click opens a chat where:
- Leads are qualified in real time
- Nurturing starts from the very first conversation
- The funnel is drastically shortened
Spoki: Conversational Automation That Really Makes a Difference #
Operational Goal: Automate Without Losing the Human Touch #
Spoki allows you to create automated conversational flows via WhatsApp (and SMS) that:
- Sell even while you sleep
- Build customer loyalty with personalized messages
- Lighten the team’s workload while maintaining a human approach when needed
Operational Strategy: 5 Steps to Use Spoki Effectively #
- Map the key moments of the Customer Journey
Identify where contacting the customer truly makes a difference:
- Onboarding and activation
- Renewals and expirations
- Promotions and upsells
- Post-purchase follow-up
- Requests for reviews or feedback
- Automate repetitive communication
For each moment, create automated messages that:
- Are short, clear, and with visible CTAs (book, write, buy)
- Use quick replies or buttons
- Open tickets only if the customer requests it
- Include progressive reminders (e.g., 15-7-1 days)
- Segment and personalize contacts
Integrate Spoki with your CRM to:
- Use customer data (name, purchase history, deadlines)
- Personalize offers and messages
- Create automatic tasks for the team
- Monitor, test, and improve
- Analyze response rates, sales, and escalations
- Run A/B tests on messages, timing, and CTAs
- Optimize based on real data
