Spoki v19.18.0 introduces a new Email Marketing channel, enabling users to send marketing emails directly from the platform. This feature complements existing WhatsApp and SMS campaign capabilities, allowing for the integration of email newsletters and promotions within Automations. Users can configure a custom sender address and verify their domain for email delivery. All marketing emails include a one-click unsubscribe option, which automatically updates contact preferences to ensure compliance with email regulations.
What’s new #
Spoki now supports sending marketing emails as a dedicated channel. This expands the platform’s communication capabilities beyond WhatsApp and SMS, allowing for multi-channel campaign execution directly from Automations.
- New Email Marketing Channel: A dedicated channel for sending promotional and newsletter emails.
- Custom Sender Address: Configure your own sender email address for marketing communications.
- Domain Verification: Verify your sending domain using provided DNS records to improve email deliverability and sender reputation.
- Integration with Automations: Utilize the new email channel within your existing or new Automations to send newsletters and promotions.
- One-Click Unsubscribe: Each marketing email automatically includes a one-click unsubscribe link. This feature ensures compliance with email regulations and automatically manages contact opt-out preferences within Spoki.
Where to find it #
The new Email Marketing channel can be accessed and configured through the Spoki interface:
- Navigate to
Channels. - Select
Email. - Choose
Marketing.
After completing the checkout process for the Email Marketing feature, you will also have the option to connect it directly from the success screen.
Impact #
- Affected Users: All Spoki customers who wish to integrate email marketing into their communication strategies.
- New Functionality: Users can now send marketing emails directly from Spoki, complementing existing WhatsApp and SMS campaigns. This allows for unified multi-channel campaign management.
- Billing: Each marketing email sent is billed separately. Refer to your Spoki pricing plan for specific details on email costs.
- Compliance: The automatic inclusion of a one-click unsubscribe option helps users maintain compliance with email marketing regulations and manage contact preferences efficiently.
- No Breaking Changes: This release introduces new functionality and does not alter or remove existing features. Current WhatsApp and SMS campaigns will continue to operate as before.
