Spoki Pixel (v18.30.0) introduces a new method for tracking website visitor actions, enabling their conversion into WhatsApp follow-ups and automations. This release provides options for tracking via the no-code Spoki Tracker or by reusing existing Meta Pixel events, with the added flexibility of custom events. It also integrates campaign performance measurement, offering insights into page views, visits, click-through rates, conversions, and return on investment for WhatsApp campaigns.
What’s new #
Spoki Pixel is a new feature that allows you to track visitor behavior on your website. This tracking data can then be used to trigger follow-up actions and automations within Spoki, delivered via WhatsApp.
Key functionalities include:
- Visitor Action Tracking: Monitor pages viewed, specific actions taken, and purchases made by visitors on your website.
- Flexible Tracking Options:
- Spoki Tracker: A no-code solution allowing you to define and name actions by pointing at buttons or forms directly on your webpage.
- Meta Pixel Integration: Reuse existing Meta Pixel events. Spoki automatically reads these events, requiring no additional setup if you already have a Meta Pixel configured.
- Custom Events: Add your own custom events for advanced tracking scenarios and increased flexibility.
Screenshot 1 
Screenshot 2 
Screenshot 3 - Campaign Measurement: New metrics are available to evaluate the performance of your WhatsApp campaigns. This includes:
Screenshot 4 - Pages viewed and total visits attributed to each WhatsApp campaign.
- Click-through rates (CTR) for campaigns.
- Conversions on thank-you pages.
- Identification of the Spoki campaign associated with specific UTM links.
- Real-time Return on Investment (ROI) for purchases linked to campaigns.
Where to find it #
Spoki Pixel is located within the Integrations section of the Spoki platform.
Upon accessing Spoki Pixel for the first time, you will be prompted to review a privacy checklist. This step is mandatory before the feature can be activated and begin collecting visitor data.
Impact #
This release affects all Spoki customers and operators who wish to track website visitor behavior and integrate this data with WhatsApp automations and campaign performance measurement. No existing functionalities are deprecated or altered in a way that would break current workflows. The Spoki Pixel is an additive feature, providing new capabilities for data collection and analysis.
